“MAD” isn’t just a name. It’s a mindset, a philosophy that permeates every pair of glasses produced, creatively combining colours, shapes, ideas and experimentation. MAD in Italy are based in North-eastern Italy, in the heart of the eyeglass district. Using the master craftsmanship developed in the area to guarantee authentic Italian artisanal quality products.

As an ARC member you receive and exclusive 10% discount on MAD in Italy frames.